Founder University: Maximizing Your Experience

Founder University is a 12-week program for builders to launch an MVP and land their first customers. Get the most out of it.

Founder University is a 12-week program for builder founders to launch an MVP and land their first customers.

During the program, founders will spend time each week on their business. The course is divided into three main areas:

  1. One hour on Monday for live sessions with experts.
  2. One hour on Thursday for a mid-week working session and networking.
  3. Five to ten hours for working through course content.

To maximize your time at Founder University, we suggest that founders:

Make meaningful progress on your business.

  • Launch your MVP.
  • Land your first users.
  • Close your first customers.
  • Spend time speaking to users and customers.

Get traction.

  • Customize the program.
  • Skip ahead to sections relevant to your business.
  • Go back to areas as they become relevant. You continue to have access to the content after the 12 weeks.


  • Graduates often reflect on the program and tell us they wish they had spent more time connecting with peers.
  • Hold yourself accountable for doing the work and engaging in the community.

Cohort 8 begins in April 2024.  To apply, visit

Kelly Schricker

Principal at LAUNCH

Kelly is a Principal at LAUNCH, an investment firm founded by angel investor Jason Calacanis. She spends her time supporting founders. She co-hosts Founder University’s 12-week program and Founder University Podcast. Prior to LAUNCH, Kelly was VP of Operations at, and helped grow revenue from <$1M to $4M+ in 3 years. She's spent over 10 years in early-stage startups, as a founder and early employee focusing on growth and operations.

Build and launch your product

Work on your idea or MVP for 12 weeks. If you launch, get users, and demonstrate product velocity, you'll have a chance at receiving a $25k investment.