As a business owner, it is essential to be able to retarget your customers as this helps improve the efficiency of marketing strategies. In this article, we will be taking you through how to get this done.
Before going into how to retarget your customers, here are a few reasons why you should consider doing it in the first place:
The aim of customer retargeting is to re-engage users who have visited your site previously. Take for example, a user visits your site to either get some information or just out of curiosity and doesn’t make a purchase before leaving. The same user then goes on the internet or opens an app later, sees an ad for one of your products or services, gets interested, and then makes a purchase. This is the work of customer retargeting.
Now that you know why to retarget your customers and how customer retargeting works, here is how to go about setting up a retargeting campaign.
Here are 3 steps that would help you set up your customer retargeting campaign:
Start by creating an account for your business/brand on social media platforms. Instagram, Facebook, LinkedIn, and Twitter are great platforms to use. You don’t have to be on all of them, but the more you have (and use effectively), the better. These would be your ad platforms.
Google Tag Manager is a tool that helps simplify the installation of pixel tag codes on your websites for conversion tracking and other such site analytics. These codes allow you easily track the activities of visitors and site users for your remarketing and retargeting efforts. The pixel tags track your site audiences on social media platforms. Set up pixel tags for each social media plan you have, and you can start tracking your site visitors on those platforms.
Once you have your google tag manager set up, you can now turn your website visitors into an asset that can be used to retarget your customers. All you need to do is go to the social media pages of your business, go to the audience tap, create audiences for your website, and you are done!
Here is an accompanying Youtube video that explains how to get this done in more detail.