How to Retarget Your Customers

As a business owner, it is essential to be able to retarget your customers as this helps improve the efficiency of marketing strategies. In this article, we will show you how to get started with retargeting.

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Why You Should Retarget Your Customers

Before going into how to retarget your customers, here are a few reasons why you should consider doing it in the first place:

  • It increases brand awareness and constantly keeps your brand in the sights and minds of both potential and existing customers.
  • It helps you know more about your customers and understand your audience better.

How It Works

The aim of customer retargeting is to re-engage users who have visited your site previously. Take for example, a user visits your site to either get some information or just out of curiosity and doesn’t make a purchase before leaving. The same user then goes on the internet or opens an app later, sees an ad for one of your products or services, gets interested, and then makes a purchase. This is the work of customer retargeting.

Now that you know why to retarget your customers and how customer retargeting works, here is how to go about setting up a retargeting campaign.

How to Set Up Retargeting Campaigns

Here are 3 steps that would help you set up your customer retargeting campaign:

Set Your Business/Brand Up on Social Media

Start by creating an account for your business/brand on social media platforms. Instagram, Facebook, LinkedIn, and Twitter are great platforms to use. You don’t have to be on all of them, but the more you have (and use effectively), the better. These would be your ad platforms.

Set Up Your Google Tag Manager

Google Tag Manager is a tool that helps simplify the installation of pixel tag codes on your websites for conversion tracking and other such site analytics. These codes allow you easily track the activities of visitors and site users for your remarketing and retargeting efforts. The pixel tags track your site audiences on social media platforms. Set up pixel tags for each social media plan you have, and you can start tracking your site visitors on those platforms.

Set Up Retargeting Audiences on Your Ad Platforms

Once you have your google tag manager set up, you can now turn your website visitors into an asset that can be used to retarget your customers. All you need to do is go to the social media pages of your business, go to the audience tap, create audiences for your website, and you are done!

Here is an accompanying Youtube video that explains how to get this done in more detail.

Presh Dineshkumar

Presh has worked at LAUNCH for the past 5 years and held a variety of positions at the firm. He started off on the media side working on growth & marketing for This Week In Startups and LAUNCH Festival, then transitioned to the investment team working on the LAUNCH Accelerator. Now Presh is focused on running the Founder University’s 12-week program and Founder University Podcast.