How to Acquire Customers with Social Media

Founder University
3 MIN

In 2021, 82% of the U.S. population used at least one social media network. If you’re looking to engage your potential customers, chances are they’re already on social media. 

So how can you leverage social media to acquire customers? In this article, we’ll share 3 steps you can follow to increase your chances of increasing conversion rates, customer awareness, and social media performance. 

A 3-Step Plan for Social Media Success

1. Prepare a product 

A lot of brainstorming and thought goes into preparing a product. We think there are 3 major things to work on in step #1: conversion rate, stickiness, and communication.

Let’s look at each more deeply. 

Improve your conversion rate

If you’re struggling with a low conversion rate, don’t be afraid to make big changes. 

Changes for your product might include adding new features, removing complexity, or even switching from a freemium model to a free trial. 

Small adjustments can help you increase conversion rates, but if you find they aren’t working, don’t let hesitation block you from moving forward. 

To reemphasize–don’t be afraid to make big changes! 

Improving your conversion rate can take months of hard and consistent work, but conversion is important and worth the investment if you want to capture the traffic and awareness you drive with a social media campaign. 

Increase Your Stickiness

What’s next? After a high conversion rate comes stickiness. 

In this stage of preparing a product, you want high Net Promoter Scores (NPS), engagement, and conversation around your product. 

Develop hypotheses on how you can improve your product and test them. 

The end goal is to increase stickiness. Without a sticky product, users flowing through your conversion funnel won’t stick around. Any spark you experience (like going viral on TikTok) won’t lead to a long-lasting flame.

Speak to hundreds of users

Just like with conversion rates and stickiness, speaking to tons of users can take a lot of time. 

Is it possible to go viral without doing this? Yes, absolutely. But going viral without knowing your users is a curse.

A good indicator that you’ve spoken with enough users is when you can predict their answers to your questions with high precision and accuracy. 

Going viral before that happens will likely mean you end up with followers you were never targeting in the first place.

2. Explore What Content Does Well

After your product is ready, you can then explore which content performs well. We have 4 tips for finding the right content:

  1. Make sure each video follows a basic format. We recommend starting with a hook, creating a build-up, and then following through with a punchline or solution. 

Don’t forget to deliver value–give them the good stuff! You want your users to have a reason to return. 

  1. Gather video ideas from your competitors, users, and even outside your market. 

Experiment on social media with the many ideas you’ve gathered, but don’t forget to keep your target audience and market in mind. 

  1. Next, repurpose content on different platforms. 

Different platforms may yield different results, even with identical content. 

You’ll never find out your content is a hit if you never give it a chance on TikTok because it failed on Instagram!

  1. Isolate 1 or 2 videos that perform significantly better than your other content, and create more of it.

3. Exploit the Winning Content Types

Enter, success! 

Lean into the successful content ideas and styles you’ve worked hard to explore. 

Preparing your product, followed by exploring content that works well, can set you up for success like you’ve never imagined. 

But don’t just take our word for it. Follow the steps for yourself!

If video is more your style, then check out our accompanying YouTube video. There, you’ll find a case study on jenni.ai by their very own CEO, David Park. We’ll see you there!

Learn more from the Founder University Podcast