Episode

How to Build a Cold Email Campaign

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Craig Zingerline (Velocity Growth)

Craig Zingerline (Velocity Growth) shares how to build an email campaign from scratch that converts. Followed by a presentation from Microsoft's Obi Akpuda on how to build a winning prototype, learn more at http://aka.ms/fromzerotoone

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Timestamps

(0:00) Craig Zingerline explains the benefits of a cold email campaign

(2:58) Understanding your Ideal Customer Profile

(5:08) Building a list of targets

(6:42) Creating great email content

(8:10) How to create an email sequence

(12:43) Tools and systems for setting up a cold email campaign