Episode

7.1

Ads Theory for B2B Startups

Hosted by

Tom Eschbacher (LinkedIn)

In this episode, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads.

THIS TALK STARTS AT 18:29

‍

Watch on Youtube
Listen on Spotify
Apple Podcasts

Timestamps

19:35 How to think about lead generation

‍20:28 North Star metrics (measure what matters)

‍24:45 How to optimize ads on LinkedIn

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